Page 32 - 2020 CU Solutions Group Annual Shareholder Report
P. 32
REIMAGINE MARKETING
In partnership with DP+, Marketing Solutions is a full-service advertising agency
focused on the unique needs of the credit union industry.
MemberXP helps credit unions create brand-defining member experiences
through Voice of Member feedback collection and a powerful, industry-specific
analytics platform. Those insights are leveraged to engage current and potential
members through smart strategy development, media purchasing, online
advertising and social media executed by in-house brands like CUBE TV Studios
and partner GSTV.
Membership enhancements such as the Save to Win prize-linked savings
program and exclusive credit union member discounts from Love My Credit
Union Rewards are designed to build member loyalty, enhance the value of
membership and boost wallet share.
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