Page 35 - 2020 CU Solutions Group Annual Shareholder Report
P. 35
NEW SOLUTION SPOTLIGHT:
MEMBERXP
Member experience is a primary brand differentiator for credit unions, so wouldn’t
reading a member’s mind the moment after an interaction go a long way in helping
to improve those experiences? CU Solutions Group acquired MemberXP to help
credit unions create brand-defining member experiences through “voice of member”
feedback collection and a powerful, industry-specific analytics platform. Services
include omnichannel member feedback, mystery shopping, net promoter and
member effort scores, voice of employee and social media integration.
From web and mobile to teller and loan-officer interactions, its omnichannel
technology measures the touchpoints of every member experience to more easily
identify areas for growth. MemberXP’s proprietary alerts and tracking help credit
unions build member loyalty by responding in real time. From there, MemberXP’s
integration with every social media platform enables happy members to brag about
your service to their social networks.
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